Three Media
Three Media
Recently, rumors of Katie Couric’s firing from the news has led to speculation – maybe CBS shouldn’t have hired her to replace Dan Rather. I say that CBS should never have hired anyone to replace Dan Rather.
This is an old argument for me – I have advocated this for a long time. Unfortunately, CBS wants to keep it’s news going, despite declining audience numbers. The reason is simple – they still get money from advertisers, and they still have some influence with the electorate – albeit a declining percentage, with their median age over 60.
When Katie was hired, it was supposedly a “groundbreaking” decision. Finally, a woman will get to report the news! Does she have enough stature to do it? Well, apparently not.
Actually, “stature” has nothing to do with who reads the news. The news is the news. A talking monkey could read the news as easily as anyone. All it pretty much takes to get the news across is anyone with an IQ over 60.
But, this is not how the audience looks at it. Reporting the news is a man’s job. No woman has the stature to report it. Otherwise, it isn’t credible.
This was the attitude of this audience – the so-called greatest generation. Walter Cronkite was God to these people. They had absolute faith in big government, big business, big labor, big religion, and yes, big media. The best description for this group is lemmings. And they were sexist pigs, too. It is not totally feminist myth that women couldn’t enter their profession because of their sex – there is a lot of cases where this was true, because they could only be domestics, telephone operators, teachers, or secretaries. For example, when Sandra Day O’Conner went out to find an attorney job, no firm in her town hired women. So when it came to something as serious as “the news,” there was no frivolousness on getting it across.
Of course, today’s Walter Cronkite is Matt Drudge. He is not only the nightly news, but Henry Luce, Bob Woodward, and the National Enquirer all rolled up into one. And there are plenty of alternatives to him, if you think he’s too goofy.
Today, with women in most fields, a chick reading a teleprompter to a national audience is not so revolutionary. It would have been much more of a big deal had the networks hired a woman in 1973 – sure, much of the audience would have left, but the boomer audience would have made up for it by switching. Especially since there were far fewer alternatives to get obtain news since there are today.
Radio
Well, Air America is dead. Now the leftists want to start up a whole new leftwing talk network.
It does not appear they have learned their lesson.This is like some comedy skit. A person wants, lets say, a beer. They go to the bar, the bartender doesn’t like him. The person gets smacked, wanders around aimlessly for a few minutes, then comes back for more. This repeats over and over again. This makes for good comedy – for a while. Then the joke gets old.
It’s like if Pavlov’s dog were retarded.
Ever since the mid 90’s, the leftists have been looking for a replacement for Rush. For arguments hashed out here before, they are not going to find a replacement for him. It’s too little, too late. And their hosts are not very entertaining, which is more of a requirement than 15 years ago, when there was less entertainment on the radio. Even George Soros doesn’t underwrite this stuff.
Whatever it’s called, I don’t see this around very long.
Newspaper
Recently, the newspaper circulation numbers came out. Almost all fell – except for the New York Post, which showed a healthy increase. Even the Wall Street Journal and the New York Times fell – which is somewhat surprising, in that you actually have to pay for a subscription to obtain the news off of their websites. But then again, this stuff is free pretty much everywhere else.
This explains why everyone is falling. Except for the New York Post. Despite being America’s oldest newspaper, it’s numbers keep going up. And why is this? Well, for one thing, it’s more of a tabloid – one that you can read on the subway – than a serious news source (although it is still a newspaper).
In all this bunch, the Seattle PI is at it’s lowest figure in a long, long time – about 125,000 in paid subscriptions. And it’s going down. I believe the rate of decline is eight percent.
Now, you cannot keep a paper going at that rate of paid subscription. And this is not a constant number. This is a logarithmic function. Meaning that the rate is going to keep falling by increasing percentages, largely due to the internet taking away a potential new audience. If costs are not taken into account – i.e., you have the dolts publishing the paper because they keep finding pots of gold to fund it – it will have a very small reader base within a generation – which isn’t reflected in a stable percentage rate of decline.
At some point, it will be too unprofitable to retain, and the plug will have to be pulled. Actually, that time may be now, as the Seattle Times is trying to pull the plug on the JOA. The PI’s argument is that if it goes away, there will only be one editorial opinion in the Seattle area. This point is completely laughable. And totally false. For reasons I have outlined previously.
Despite getting a big payoff over the next forty years, as opposed to losing money for a long time, the Hearst Corporation wants to keep it’s newspaper open in Seattle. I think this has less to do with any business sense – which even William Randolph didn’t have much of – than a desire to keep Democrat opinion in every city.
Hopefully, the judge overhearing this divorce case will be open-minded enough and bright enough to realize that the PI’s arguments are bogus, and he will hopefully grant the divorce.
Due to technological advances, news organizations were able to expand wildly in the 1980’s. Ironically, the same technological advances have threatened their existence in less than a generation.Newspapers have not been around forever – only about 300 years. They are not vital to human existence. But the dissemination of news is. Thus, they are susceptible to the same market forces that most other industries are susceptible to. Which means that, like the buggy manufacturer, they can be driven to extinction. This goes for news that is obtained from the radio and the television. And also, the internet as well.
History tells us that everything is essentially dynamic. And that those institutions you think were around forever - aren't. They teach that what you think is permanent is ephremel.
Recently, rumors of Katie Couric’s firing from the news has led to speculation – maybe CBS shouldn’t have hired her to replace Dan Rather. I say that CBS should never have hired anyone to replace Dan Rather.
This is an old argument for me – I have advocated this for a long time. Unfortunately, CBS wants to keep it’s news going, despite declining audience numbers. The reason is simple – they still get money from advertisers, and they still have some influence with the electorate – albeit a declining percentage, with their median age over 60.
When Katie was hired, it was supposedly a “groundbreaking” decision. Finally, a woman will get to report the news! Does she have enough stature to do it? Well, apparently not.
Actually, “stature” has nothing to do with who reads the news. The news is the news. A talking monkey could read the news as easily as anyone. All it pretty much takes to get the news across is anyone with an IQ over 60.
But, this is not how the audience looks at it. Reporting the news is a man’s job. No woman has the stature to report it. Otherwise, it isn’t credible.
This was the attitude of this audience – the so-called greatest generation. Walter Cronkite was God to these people. They had absolute faith in big government, big business, big labor, big religion, and yes, big media. The best description for this group is lemmings. And they were sexist pigs, too. It is not totally feminist myth that women couldn’t enter their profession because of their sex – there is a lot of cases where this was true, because they could only be domestics, telephone operators, teachers, or secretaries. For example, when Sandra Day O’Conner went out to find an attorney job, no firm in her town hired women. So when it came to something as serious as “the news,” there was no frivolousness on getting it across.
Of course, today’s Walter Cronkite is Matt Drudge. He is not only the nightly news, but Henry Luce, Bob Woodward, and the National Enquirer all rolled up into one. And there are plenty of alternatives to him, if you think he’s too goofy.
Today, with women in most fields, a chick reading a teleprompter to a national audience is not so revolutionary. It would have been much more of a big deal had the networks hired a woman in 1973 – sure, much of the audience would have left, but the boomer audience would have made up for it by switching. Especially since there were far fewer alternatives to get obtain news since there are today.
Radio
Well, Air America is dead. Now the leftists want to start up a whole new leftwing talk network.
It does not appear they have learned their lesson.This is like some comedy skit. A person wants, lets say, a beer. They go to the bar, the bartender doesn’t like him. The person gets smacked, wanders around aimlessly for a few minutes, then comes back for more. This repeats over and over again. This makes for good comedy – for a while. Then the joke gets old.
It’s like if Pavlov’s dog were retarded.
Ever since the mid 90’s, the leftists have been looking for a replacement for Rush. For arguments hashed out here before, they are not going to find a replacement for him. It’s too little, too late. And their hosts are not very entertaining, which is more of a requirement than 15 years ago, when there was less entertainment on the radio. Even George Soros doesn’t underwrite this stuff.
Whatever it’s called, I don’t see this around very long.
Newspaper
Recently, the newspaper circulation numbers came out. Almost all fell – except for the New York Post, which showed a healthy increase. Even the Wall Street Journal and the New York Times fell – which is somewhat surprising, in that you actually have to pay for a subscription to obtain the news off of their websites. But then again, this stuff is free pretty much everywhere else.
This explains why everyone is falling. Except for the New York Post. Despite being America’s oldest newspaper, it’s numbers keep going up. And why is this? Well, for one thing, it’s more of a tabloid – one that you can read on the subway – than a serious news source (although it is still a newspaper).
In all this bunch, the Seattle PI is at it’s lowest figure in a long, long time – about 125,000 in paid subscriptions. And it’s going down. I believe the rate of decline is eight percent.
Now, you cannot keep a paper going at that rate of paid subscription. And this is not a constant number. This is a logarithmic function. Meaning that the rate is going to keep falling by increasing percentages, largely due to the internet taking away a potential new audience. If costs are not taken into account – i.e., you have the dolts publishing the paper because they keep finding pots of gold to fund it – it will have a very small reader base within a generation – which isn’t reflected in a stable percentage rate of decline.
At some point, it will be too unprofitable to retain, and the plug will have to be pulled. Actually, that time may be now, as the Seattle Times is trying to pull the plug on the JOA. The PI’s argument is that if it goes away, there will only be one editorial opinion in the Seattle area. This point is completely laughable. And totally false. For reasons I have outlined previously.
Despite getting a big payoff over the next forty years, as opposed to losing money for a long time, the Hearst Corporation wants to keep it’s newspaper open in Seattle. I think this has less to do with any business sense – which even William Randolph didn’t have much of – than a desire to keep Democrat opinion in every city.
Hopefully, the judge overhearing this divorce case will be open-minded enough and bright enough to realize that the PI’s arguments are bogus, and he will hopefully grant the divorce.
Due to technological advances, news organizations were able to expand wildly in the 1980’s. Ironically, the same technological advances have threatened their existence in less than a generation.Newspapers have not been around forever – only about 300 years. They are not vital to human existence. But the dissemination of news is. Thus, they are susceptible to the same market forces that most other industries are susceptible to. Which means that, like the buggy manufacturer, they can be driven to extinction. This goes for news that is obtained from the radio and the television. And also, the internet as well.
History tells us that everything is essentially dynamic. And that those institutions you think were around forever - aren't. They teach that what you think is permanent is ephremel.